(Elevator car: Ding.) Our site uses data analytics to ID and reach out not just to job-seekers, but people working other jobs, giving companies who pay to post with us an edge.” Mostly, those listings just sit there, especially now. “Companies have a zillion places to post job openings online.
Here is how I imagine a JobNeedle elevator pitch might go:
Here is what doesn’t fly any longer, in the Singers’ view: Post a job online and hope for the best. The company uses all the data it can scrape together, including from ZipRecruiter and other sites, to thread that needle and find workplace matches.
#Aplus staffing code#
My sense is those are guided by the analytics intel: the best days and times to post new jobs, proprietary data and a specific strategy on how best to flag listings on social media (including zeroing in by ZIP code on Facebook ads). “What’s important to us, and what we are trying to do with JobNeedle, is look at each individual job as its own recipe and improve it over time, not take a one size fits all approach, as we know that doesn’t work,” he wrote.īehind the scenes, the Singers use tech tools, direct outreach to possible candidates, lifting the visibility of job listings and, here comes the secret-sauce part, “other variables.” He’d been tending to that day job in his home office. “We believe there is a recipe to better local candidate engagement and we can use data to help,” he wrote in an email to me, following up on my noon-hour phone call with Jane. Jane and Eric Singer run JobNeedle, a new job-listing and recruitment service, from their home in Lenox. Her husband, Eric, the data guy, prefers “advanced analytics.” The Singers have a “secret sauce,” as Jane puts it. Their home-based business comes out of the gate into a market where at least one other local job-listing service,, run by Boxcar Media, of North Adams, already competes with global operations like ZipRecruiter, GoogleForJobs, Indeed and SimplyHired. Led by Investigations Editor Larry Parnass, it probes why Berkshire County’s workforce remains at its smallest size in decades - and what that means for the region’s economic well-being. The Berkshire Eagle’s Project Paycheck explores work-life changes in the region driven by the coronavirus pandemic. She adds: “It’s like needle in the haystack to find the perfect candidate.” About Project Paycheck “We’re trying to give people in the Berkshires a different way to post jobs and recruit people.” “We saw a problem with how recruiting is being handled in the Berkshires and the region,” Jane Singer says. I came across their venture in my Project Paycheck travels and asked the Singers what they’re up to. Both work remote day jobs in human resources, not far from where Jane grew up in Lenox. This summer, the Singers got JobNeedle off the ground, after dreaming it up a few years back.
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